First go
I like the idea of using a smile in the logo. It has to be subtle, but something you get on second glance. For that, I think using a serif font might be necessary. Or maybe even not. I shall have to test that out.
Here is just the first set I have executed, it needs to be ironed out some.
For this idea, I feel like the 'm' needs to be something distinct so that the inside can be filled with different patterns or textures, depending on which way the company branches out, and the logo will still be applicable to it.
Over here, it's bubbles because that's what steam in steam cookers generate. I have tried out different kinds of bubbles, some with a little opacity, some with none.
I think a fully lower case font makes it less formal and more approachable in this case. Which is what the company aims for.
Here are a couple of ideas/executions that aren't quite there yet.
I like the first 'M' I like how friendly, and round it is. It might actually work with the look the brand is trying to go for. (friendly, affordable etc)
The second option is where I am trying to get the 'electric plug' idea to come across, I'm not sure how much it does right now but if I could get it to look just right, with a fitting font, I feel it might work.

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2011
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August
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- First go
- Ideas in pencil
- Words that come to mind
- Let's talk brand architecture.
- What is in a logo?
- The Moodboards
- Time Line
- Survey Results of Maestro Customers
- Results on the questionnaire for non-users
- What's in the stores
- Comparisons and Competition
- Customer Survey
- A Survey On Cooking Methods & Appliances
- Jamie Oliver's TED Prize wish: Teach every child a...
- What I've found out
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August
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The was a bit of confusion with the reds. Should I have 3 different reds (two of the multicooker reds and 1 maestro red) happening? My panel...
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Maestro wants to be portrayed as an appliance brand that is user friendly. That their after sales service, will not let their consumer d...
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Finally, after a few font changes and tweaks to the plug and the type, HERE is the final logo for Maestro. The font I have used is Code, bol...
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After a little bit of tweaking and font changes, here they are. The first slide is of the variations in font etc, and the ones after are the...
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The first logo in this set look a little like Maestro's current logo font. But I feel like it's a little more simplified. Th...
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Logo Options From all the options I showed my client, they narrowed the ones they liked and felt might work to these. I then showed this to ...
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In the first mood board, I have tried to put together everything I thought was healthy, and steam cooked. I just wanted to see the different...
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So the plug idea was liked, but needed to be worked on some more. Here are some different kinds of treatments to the plug. Hopefully maki...
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I'm struggling with idea. It looks better in my head, and less bookish. Now that I've said it, you probably think it looks like a bo...