Packing versions
So obviously that did not end up being the final packaging.
Sorry I haven't really been updating my blog. I've been mailing my review panel my work as and when, and all the work has been driving me a little insane.
Anyway, point being, I did at least 13 versions of the packaging, until I found something I was happy with.
The feed back from the set in the previous post was- that it was too loud, too much happening, too busy.
So I tried other versions, trying to incorporate the positive negative space like I have in the logo.
The feedback I got on these was- it's still too busy. The green is a little over powering, and the motifs are too big.
In the mean while, i was also trying to use the motifs differently as well as just trying the first design in different shades of green etc etc
Then I chose to work more with the playfulness of the positive negative spaces I had going in the motifs of the vegetables, and my client didn't want me to restrict myself to just mainly.. well.. peppers, so I chose to incorporate other vegetables too. And I thought I had a final packaging idea. Until... I decided to try a different colour palette.


The reason I decided to change my colour palette was because it was still too green, and the feel of what the product does wasn't coming across.
Thanks to some help (thank you sneha! If you're reading this) I found a new colour palette that suited the concept better.
It showed variety, like the cooker that does multiple things, and the colours were very vegetable like, and the entire packaging came together way better.
Although it took a little convincing, my clients agreed that this DID stand out more.



Total Pageviews
Blog Description
Archives
Followers
Popular Posts
-
The was a bit of confusion with the reds. Should I have 3 different reds (two of the multicooker reds and 1 maestro red) happening? My panel...
-
Maestro wants to be portrayed as an appliance brand that is user friendly. That their after sales service, will not let their consumer d...
-
Finally, after a few font changes and tweaks to the plug and the type, HERE is the final logo for Maestro. The font I have used is Code, bol...
-
After a little bit of tweaking and font changes, here they are. The first slide is of the variations in font etc, and the ones after are the...
-
The first logo in this set look a little like Maestro's current logo font. But I feel like it's a little more simplified. Th...
-
Logo Options From all the options I showed my client, they narrowed the ones they liked and felt might work to these. I then showed this to ...
-
In the first mood board, I have tried to put together everything I thought was healthy, and steam cooked. I just wanted to see the different...
-
So the plug idea was liked, but needed to be worked on some more. Here are some different kinds of treatments to the plug. Hopefully maki...
-
I'm struggling with idea. It looks better in my head, and less bookish. Now that I've said it, you probably think it looks like a bo...