Connecting with the customer/ Customer satisfaction
Thinking about how my client wants to express how Maestro is a lot about service, and satisfying the customer, how their relationship just doesn't end once they've bought the product, and after sales service is important to them too.
They want to be connect to their customers, they want them to know that their convenience and satisfaction is what Maestro always has in mind.
I've tried showing that connect here, by connecting these 2 triangles of the 'M' also giving it the look of an abstract bow-tie. Like a Maestro.
The Handshake
When you agree on something, you shake hands, it's the first thing you do, it's a promise, its to assure the other person, its professional. It's about making a connection.
Again, I'm trying to be in sync with what my client wants to show when they talk about Maestro.

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2011
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September
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- Moving on to the packaging
- 'multicooker'
- Moodboards for the multicooker
- Logo Finalised
- Final Logo Options
- Logo options narrowed down
- For appliances with an edge
- Experimenting with Type
- Smile Options
- Connecting with the customer/ Customer satisfaction
- Ideas Ideas
- Some more Electrical Ideas
- Plugs part II
- Plugged in
- Client feedback on the first set of ideas
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September
(15)
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Logo Options From all the options I showed my client, they narrowed the ones they liked and felt might work to these. I then showed this to ...
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Maestro wants to be portrayed as an appliance brand that is user friendly. That their after sales service, will not let their consumer d...
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After a little bit of tweaking and font changes, here they are. The first slide is of the variations in font etc, and the ones after are the...
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The was a bit of confusion with the reds. Should I have 3 different reds (two of the multicooker reds and 1 maestro red) happening? My panel...
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Finally, after a few font changes and tweaks to the plug and the type, HERE is the final logo for Maestro. The font I have used is Code, bol...
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I felt like 'multicooker' needed to have a little identity of it's own, while my clients felt like they didn't want there to...
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Prop Edited
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I have stuck to simple type here, but I have used the concept of 'appliances with an edge' and given an edge to the otherwise rounde...
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So the plug idea was liked, but needed to be worked on some more. Here are some different kinds of treatments to the plug. Hopefully maki...
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The ones that work As I have mentioned earlier, the company aims to give their customers complete satisfaction and convenience with their pr...