The Maestro Project

In the first mood board, I have tried to put together everything I thought was healthy, and steam cooked. I just wanted to see the different ways I could interpret it.
The second mood board was more narrowed down ideas, of look and feel. Colour, typography and execution.
From the surveys we found that currently the multicooker caters to an older audience, I needed to find a way to make it more young and fun. Yet bring the idea of health across.
The clients have been clear that they want something on the cleaner side and not necessarily indian, as they also export to other countries like the United states.