The Maestro Project

After going through my ideas so far, my client felt that for their logo, they really wanted to focus on the name, and make the image/symbol associated with the logo secondary.
Being fairly new in the market they feel like their brand awareness will increase when more people recognize them by their brand name. When a person walks into a shop, they ask for a product of a particular brand and that is why, it should stand out.
Like for example- Philips, Samsung, Braun, Panasonic, Preeti to name other appliance brands are ones that focus on the name, on the type.
Any other element can be PART of the name, but not separated from the lettering, is what they feel.


As far as their current logo goes, they feel like the type is too weak, and can't be read clearly when reduced.
This is a fair concern, and I shall keep it in mind.