Let's talk brand architecture.
Maestro wants to be portrayed as an appliance brand that is user friendly. That their after sales service, will not let their consumer down, and that the customer-dealer relationship doesn't just end at the store.
I have some ideas brewing in my mind as to how I can use this in my branding, but I must admit I'm still a little stuck about how to proceed. How can I SHOW appliances in a logo, how do I put all this across...

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2011
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August
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- First go
- Ideas in pencil
- Words that come to mind
- Let's talk brand architecture.
- What is in a logo?
- The Moodboards
- Time Line
- Survey Results of Maestro Customers
- Results on the questionnaire for non-users
- What's in the stores
- Comparisons and Competition
- Customer Survey
- A Survey On Cooking Methods & Appliances
- Jamie Oliver's TED Prize wish: Teach every child a...
- What I've found out
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August
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Popular Posts
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Maestro wants to be portrayed as an appliance brand that is user friendly. That their after sales service, will not let their consumer d...
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Here is an estimate time line to help me get organized. I have had a sit down with my clients and I know what they're looking for. ...
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From the survey of about 20 people, I can say that most of Maestro's customers, are above the age of 46, mostly home makers, and f...
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http://freeonlinesurveys.com/rendersurvey.asp?sid=r26lbs4tpnjkp6m946794 This time, the survey was for the Users of the Maestro. The compa...
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The first logo in this set look a little like Maestro's current logo font. But I feel like it's a little more simplified. Th...
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I visited a few stores to find out what sort of appliances they keep and if any of them are multi-steam cookers. I didn't find any mu...
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So obviously that did not end up being the final packaging. Sorry I haven't really been updating my blog. I've been mailing my revie...
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I have stuck to simple type here, but I have used the concept of 'appliances with an edge' and given an edge to the otherwise rounde...
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Trying to make the product look young, attractive, simple yet put the point across and pointing out that it does multiple things, I chose to...
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I'm struggling with idea. It looks better in my head, and less bookish. Now that I've said it, you probably think it looks like a bo...