The Maestro Project

Maestro wants to be portrayed as an appliance brand that is user friendly. That their after sales service, will not let their consumer down, and that the customer-dealer relationship doesn't just end at the store.
I have some ideas brewing in my mind as to how I can use this in my branding, but I must admit I'm still a little stuck about how to proceed. How can I SHOW appliances in a logo, how do I put all this across...