Results on the questionnaire for non-users
The total number of people that answered this questionnaire were 86 in number, I sent this survey out to as many people as I could, and asked them to send it to more people they might know. Aiming to get results from a mixed bag of people, which I think I achieved.
Here are the kinds of people that responded.
From the below graph we can see that the most important thing people want from their cooking appliance is Healthy food, as well as food that tastes good. Secondary is unattended cooking along with the price of the appliance, which apparently, isn't so important.
Here is their perception of a steam cooker... A majority of them feel like it retains the nutrients of the food, as well as is a more cost effective way of cooking.
However they still feel like the gas stove is the most economical to use.
And here are some final questions
Surprisingly now-a-days people would rather shop online (14%) as opposed to going to a dealer outlet (10.5%).
The information I have gathered from this survey gives me a better idea of what customers are looking for when they go shopping for an appliance, as well as what healthy, economical cooking is to them.
I have a feeling that most of them are still not aware of steam cookers and how they are different from rice cookers.

Total Pageviews
Blog Description
Archives
-
▼
2011
(33)
-
▼
August
(15)
- First go
- Ideas in pencil
- Words that come to mind
- Let's talk brand architecture.
- What is in a logo?
- The Moodboards
- Time Line
- Survey Results of Maestro Customers
- Results on the questionnaire for non-users
- What's in the stores
- Comparisons and Competition
- Customer Survey
- A Survey On Cooking Methods & Appliances
- Jamie Oliver's TED Prize wish: Teach every child a...
- What I've found out
-
▼
August
(15)
Followers
Popular Posts
-
Maestro wants to be portrayed as an appliance brand that is user friendly. That their after sales service, will not let their consumer d...
-
Here is an estimate time line to help me get organized. I have had a sit down with my clients and I know what they're looking for. ...
-
From the survey of about 20 people, I can say that most of Maestro's customers, are above the age of 46, mostly home makers, and f...
-
http://freeonlinesurveys.com/rendersurvey.asp?sid=r26lbs4tpnjkp6m946794 This time, the survey was for the Users of the Maestro. The compa...
-
The first logo in this set look a little like Maestro's current logo font. But I feel like it's a little more simplified. Th...
-
I visited a few stores to find out what sort of appliances they keep and if any of them are multi-steam cookers. I didn't find any mu...
-
So obviously that did not end up being the final packaging. Sorry I haven't really been updating my blog. I've been mailing my revie...
-
I have stuck to simple type here, but I have used the concept of 'appliances with an edge' and given an edge to the otherwise rounde...
-
Trying to make the product look young, attractive, simple yet put the point across and pointing out that it does multiple things, I chose to...
-
I'm struggling with idea. It looks better in my head, and less bookish. Now that I've said it, you probably think it looks like a bo...