Words that come to mind
When asked to describe a home appliance
User-friendly
Useful
Necessity
Convenience
Saves time and effort
status symbol
Electricity
Modern
status symbol
Electricity
Modern
Steel
Durable
Plugs
I'm asking as many people as I can what words they would use to describe an appliance. So far, this is what I've got. Shall keep updating as and when. It helps me fine tune my thought process and it helps give me ideas.

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August
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- First go
- Ideas in pencil
- Words that come to mind
- Let's talk brand architecture.
- What is in a logo?
- The Moodboards
- Time Line
- Survey Results of Maestro Customers
- Results on the questionnaire for non-users
- What's in the stores
- Comparisons and Competition
- Customer Survey
- A Survey On Cooking Methods & Appliances
- Jamie Oliver's TED Prize wish: Teach every child a...
- What I've found out
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August
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The was a bit of confusion with the reds. Should I have 3 different reds (two of the multicooker reds and 1 maestro red) happening? My panel...
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Maestro wants to be portrayed as an appliance brand that is user friendly. That their after sales service, will not let their consumer d...
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Finally, after a few font changes and tweaks to the plug and the type, HERE is the final logo for Maestro. The font I have used is Code, bol...
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After a little bit of tweaking and font changes, here they are. The first slide is of the variations in font etc, and the ones after are the...
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The first logo in this set look a little like Maestro's current logo font. But I feel like it's a little more simplified. Th...
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Logo Options From all the options I showed my client, they narrowed the ones they liked and felt might work to these. I then showed this to ...
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In the first mood board, I have tried to put together everything I thought was healthy, and steam cooked. I just wanted to see the different...
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So the plug idea was liked, but needed to be worked on some more. Here are some different kinds of treatments to the plug. Hopefully maki...
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I'm struggling with idea. It looks better in my head, and less bookish. Now that I've said it, you probably think it looks like a bo...