Words that come to mind
When asked to describe a home appliance
User-friendly
Useful
Necessity
Convenience
Saves time and effort
status symbol
Electricity
Modern
status symbol
Electricity
Modern
Steel
Durable
Plugs
I'm asking as many people as I can what words they would use to describe an appliance. So far, this is what I've got. Shall keep updating as and when. It helps me fine tune my thought process and it helps give me ideas.

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August
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- First go
- Ideas in pencil
- Words that come to mind
- Let's talk brand architecture.
- What is in a logo?
- The Moodboards
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- Survey Results of Maestro Customers
- Results on the questionnaire for non-users
- What's in the stores
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- A Survey On Cooking Methods & Appliances
- Jamie Oliver's TED Prize wish: Teach every child a...
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August
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Logo Options From all the options I showed my client, they narrowed the ones they liked and felt might work to these. I then showed this to ...
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Maestro wants to be portrayed as an appliance brand that is user friendly. That their after sales service, will not let their consumer d...
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After a little bit of tweaking and font changes, here they are. The first slide is of the variations in font etc, and the ones after are the...
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The was a bit of confusion with the reds. Should I have 3 different reds (two of the multicooker reds and 1 maestro red) happening? My panel...
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Finally, after a few font changes and tweaks to the plug and the type, HERE is the final logo for Maestro. The font I have used is Code, bol...
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I felt like 'multicooker' needed to have a little identity of it's own, while my clients felt like they didn't want there to...
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Prop Edited
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I have stuck to simple type here, but I have used the concept of 'appliances with an edge' and given an edge to the otherwise rounde...
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Trying to make the product look young, attractive, simple yet put the point across and pointing out that it does multiple things, I chose to...
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Thinking about how my client wants to express how Maestro is a lot about service, and satisfying the customer, how their relationship just d...