Words that come to mind
When asked to describe a home appliance
User-friendly
Useful
Necessity
Convenience
Saves time and effort
status symbol
Electricity
Modern
status symbol
Electricity
Modern
Steel
Durable
Plugs
I'm asking as many people as I can what words they would use to describe an appliance. So far, this is what I've got. Shall keep updating as and when. It helps me fine tune my thought process and it helps give me ideas.
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August
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- First go
- Ideas in pencil
- Words that come to mind
- Let's talk brand architecture.
- What is in a logo?
- The Moodboards
- Time Line
- Survey Results of Maestro Customers
- Results on the questionnaire for non-users
- What's in the stores
- Comparisons and Competition
- Customer Survey
- A Survey On Cooking Methods & Appliances
- Jamie Oliver's TED Prize wish: Teach every child a...
- What I've found out
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August
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Popular Posts
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Trying to make the product look young, attractive, simple yet put the point across and pointing out that it does multiple things, I chose to...
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Maestro wants to be portrayed as an appliance brand that is user friendly. That their after sales service, will not let their consumer d...
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Finally, after a few font changes and tweaks to the plug and the type, HERE is the final logo for Maestro. The font I have used is Code, bol...
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So the plug idea was liked, but needed to be worked on some more. Here are some different kinds of treatments to the plug. Hopefully maki...
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The ones that work As I have mentioned earlier, the company aims to give their customers complete satisfaction and convenience with their pr...
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Logo Options From all the options I showed my client, they narrowed the ones they liked and felt might work to these. I then showed this to ...
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After a little bit of tweaking and font changes, here they are. The first slide is of the variations in font etc, and the ones after are the...
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I like the idea of using a smile in the logo. It has to be subtle, but something you get on second glance. For that, I think using...
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I have stuck to simple type here, but I have used the concept of 'appliances with an edge' and given an edge to the otherwise rounde...
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From the survey of about 20 people, I can say that most of Maestro's customers, are above the age of 46, mostly home makers, and f...
