Words that come to mind
When asked to describe a home appliance
User-friendly
Useful
Necessity
Convenience
Saves time and effort
status symbol
Electricity
Modern
status symbol
Electricity
Modern
Steel
Durable
Plugs
I'm asking as many people as I can what words they would use to describe an appliance. So far, this is what I've got. Shall keep updating as and when. It helps me fine tune my thought process and it helps give me ideas.

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August
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- First go
- Ideas in pencil
- Words that come to mind
- Let's talk brand architecture.
- What is in a logo?
- The Moodboards
- Time Line
- Survey Results of Maestro Customers
- Results on the questionnaire for non-users
- What's in the stores
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- Customer Survey
- A Survey On Cooking Methods & Appliances
- Jamie Oliver's TED Prize wish: Teach every child a...
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August
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http://freeonlinesurveys.com/rendersurvey.asp?sid=r26lbs4tpnjkp6m946794 This time, the survey was for the Users of the Maestro. The compa...
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