Blog Description
Archives
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2011
(33)
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August
(15)
- First go
- Ideas in pencil
- Words that come to mind
- Let's talk brand architecture.
- What is in a logo?
- The Moodboards
- Time Line
- Survey Results of Maestro Customers
- Results on the questionnaire for non-users
- What's in the stores
- Comparisons and Competition
- Customer Survey
- A Survey On Cooking Methods & Appliances
- Jamie Oliver's TED Prize wish: Teach every child a...
- What I've found out
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August
(15)
Followers
Popular Posts
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Logo Options From all the options I showed my client, they narrowed the ones they liked and felt might work to these. I then showed this to ...
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Maestro wants to be portrayed as an appliance brand that is user friendly. That their after sales service, will not let their consumer d...
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After a little bit of tweaking and font changes, here they are. The first slide is of the variations in font etc, and the ones after are the...
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The was a bit of confusion with the reds. Should I have 3 different reds (two of the multicooker reds and 1 maestro red) happening? My panel...
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Finally, after a few font changes and tweaks to the plug and the type, HERE is the final logo for Maestro. The font I have used is Code, bol...
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I felt like 'multicooker' needed to have a little identity of it's own, while my clients felt like they didn't want there to...
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Prop Edited
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I have stuck to simple type here, but I have used the concept of 'appliances with an edge' and given an edge to the otherwise rounde...
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Trying to make the product look young, attractive, simple yet put the point across and pointing out that it does multiple things, I chose to...
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Thinking about how my client wants to express how Maestro is a lot about service, and satisfying the customer, how their relationship just d...