The Maestro Project

Trying to make the product look young, attractive, simple yet put the point across and pointing out that it does multiple things, I chose to use vector based graphics more or less for the look and feel.
When ever I'd sit down with my clients, they constantly said- we want our product to be the hero.
Which is also why the product is the only 'image' in the packaging really.

This isn't the FINAL FINAL design yet, there is a lot of tweaking to be done, but here are my ideas anyway.

I felt like 'multicooker' needed to have a little identity of it's own, while my clients felt like they didn't want there to be a fight better the look of 'multicooker' and 'Maestro' they wanted it to go together, and if possible, the brand to stand out a little more.
I put a few options before them, and they went for the simpler one.
Which is the last option in this image. It stresses upon the fact that this cooker does many things. Unlike what people generally assume, which is that it makes just rice.

For some reason, I wasn't getting the execution of the 'steam' just right in the other options. And when clubbed with the Maestro logo, there was NO WAY to make it look cohesive.
I liked the bubble options too. Ah well.

In the first mood board, I have tried to put together everything I thought was healthy, and steam cooked. I just wanted to see the different ways I could interpret it.
The second mood board was more narrowed down ideas, of look and feel. Colour, typography and execution.
From the surveys we found that currently the multicooker caters to an older audience, I needed to find a way to make it more young and fun. Yet bring the idea of health across.
The clients have been clear that they want something on the cleaner side and not necessarily indian, as they also export to other countries like the United states.

Finally, after a few font changes and tweaks to the plug and the type, HERE is the final logo for Maestro.
The font I have used is Code, bold. And the 'A' has been tweaked a little from the original font.

After a little bit of tweaking and font changes, here they are.
The first slide is of the variations in font etc, and the ones after are the colour options.
As you can see, the palette is pretty much decided on, now it just needs to be seen which one suits the company best.


Final Logos

Logo Options

From all the options I showed my client, they narrowed the ones they liked and felt might work to these.
I then showed this to my panel, and they liked the 2nd 4th and last option, which I need to tweak a little and after consulting with my client, I will have a logo, FINALLY. =)

I have stuck to simple type here, but I have used the concept of 'appliances with an edge' and given an edge to the otherwise rounded O.