The Maestro Project

The was a bit of confusion with the reds. Should I have 3 different reds (two of the multicooker reds and 1 maestro red) happening? My panel suggested I combine the Maestro red with the packaging red, and still the red was too dull, almost rust-ish in colour.

By changing it a bit, we settled on this colour palette with 2 reds, one being the Maestro red.

So obviously that did not end up being the final packaging.
Sorry I haven't really been updating my blog. I've been mailing my review panel my work as and when, and all the work has been driving me a little insane.

Anyway, point being, I did at least 13 versions of the packaging, until I found something I was happy with.
The feed back from the set in the previous post was- that it was too loud, too much happening, too busy.

So I tried other versions, trying to incorporate the positive negative space like I have in the logo.





The feedback I got on these was- it's still too busy. The green is a little over powering, and the motifs are too big.
In the mean while, i was also trying to use the motifs differently as well as just trying the first design in different shades of green etc etc

Then I chose to work more with the playfulness of the positive negative spaces I had going in the motifs of the vegetables, and my client didn't want me to restrict myself to just mainly.. well.. peppers, so I chose to incorporate other vegetables too. And I thought I had a final packaging idea. Until... I decided to try a different colour palette.





The reason I decided to change my colour palette was because it was still too green, and the feel of what the product does wasn't coming across.
Thanks to some help (thank you sneha! If you're reading this) I found a new colour palette that suited the concept better.
It showed variety, like the cooker that does multiple things, and the colours were very vegetable like, and the entire packaging came together way better.
Although it took a little convincing, my clients agreed that this DID stand out more.

Trying to make the product look young, attractive, simple yet put the point across and pointing out that it does multiple things, I chose to use vector based graphics more or less for the look and feel.
When ever I'd sit down with my clients, they constantly said- we want our product to be the hero.
Which is also why the product is the only 'image' in the packaging really.

This isn't the FINAL FINAL design yet, there is a lot of tweaking to be done, but here are my ideas anyway.

I felt like 'multicooker' needed to have a little identity of it's own, while my clients felt like they didn't want there to be a fight better the look of 'multicooker' and 'Maestro' they wanted it to go together, and if possible, the brand to stand out a little more.
I put a few options before them, and they went for the simpler one.
Which is the last option in this image. It stresses upon the fact that this cooker does many things. Unlike what people generally assume, which is that it makes just rice.

For some reason, I wasn't getting the execution of the 'steam' just right in the other options. And when clubbed with the Maestro logo, there was NO WAY to make it look cohesive.
I liked the bubble options too. Ah well.

In the first mood board, I have tried to put together everything I thought was healthy, and steam cooked. I just wanted to see the different ways I could interpret it.
The second mood board was more narrowed down ideas, of look and feel. Colour, typography and execution.
From the surveys we found that currently the multicooker caters to an older audience, I needed to find a way to make it more young and fun. Yet bring the idea of health across.
The clients have been clear that they want something on the cleaner side and not necessarily indian, as they also export to other countries like the United states.

Finally, after a few font changes and tweaks to the plug and the type, HERE is the final logo for Maestro.
The font I have used is Code, bold. And the 'A' has been tweaked a little from the original font.

After a little bit of tweaking and font changes, here they are.
The first slide is of the variations in font etc, and the ones after are the colour options.
As you can see, the palette is pretty much decided on, now it just needs to be seen which one suits the company best.


Final Logos